On the plane ride back from DC, I watched Live Earth on the DirectTV screens on my JetBlue fligt. I loved watching the live music, and I think the awareness that Al Gore was tryingto raise is always a good thing. The one thing I couldn't figure out is what they wanted to me to do. They raised all this awareness, but they a compelling call to action besides carpooling, changing my light bulbs, and promising to help the environment. Like Seth Godin said, they need to make the effects of global warming immediate and show how its our behavior times a million that makes a difference.
Then I was reading Time's 50 best websites which included a website called IdealBite.com
Ideal Bite serves up eco-friendly tips with a mixture of heart and sass, and doesn't ask you to compromise your personal style or comfort. Call it Green Lite; down to earth and practical, not preachy, Ideal Bite supplements its guidance with "Bang for the Bite" fun tidbits and "cocktail factoids" that speak to its playful approachI really believe that people, especially our generation, is worried about the environment, but we just don't know what to do in our own lives to help the cause. This site is a great answer. I'm adding the daily tip (http://www.idealbite.com/tiplibrary/today) to my RSS feed.
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