Innovative Ideas

A lot of innovative ideas aren't actually that innovative. Most of them are taking ideas, techniques, and strategies from things that already exist and putting them in a new context.

I think the Penn Senior Class Gift Drive has made a mistake up until this point because they haven't looked at any other donation campaigns to get ideas for what works. The sad thing is that it'd be easy to take a look at what the Obama and Hillary campaigns have been doing and imitate their techniques. These campaigns are put together by professionals and the techniques obviously work, as Obama now has over 1 Million people who have donated.

Take a look at how their fundraising emails are written.
Take a look at how their ads are created.
Take a look at how their website is designed.
Then take a look at what you've done, and I bet you can find some innovative ideas.