Why Sabra Can't Sell Online

Sabra makes a hummus that is just head and shoulder's above the competition's. It has a better consistency and the different flavors are well differentiated. It's kind of a specialty product and it's priced a bit higher than the competition's. I would love it if I could buy in bulk directly from Sabra online. Sabra would probably love it too because they wouldn't have to pay the retailer anything.

Unfortunately, I will probably never be able to get my Sabra directly from the source.

Why? Because the retailers will be most unhappy with Sabra. They might not discontinue selling it, but they might take retaliation against Sabra trying to compete with them. Sabra might get worse shelving space, orders might get screwed up more often, etc.

Sabra did the right thing in launching a website to see if they would get enough traffic to the website to warrant selling online, but they really probably didn't. So I will probably never be able to get my Sabra online. It's a sad fact of reality.