Facebook, as one of its many updates lately, now allows you to rate an ad with a thumbs up or a thumbs down. I had actually talked about this sort of interactive advertising in an earlier post, saying that it would engage users in advertising more and it would provide useful information to the advertiser. In theory anyway.
In practice, I'm curious how many people actually click on the thumbs up or thumbs down and how useful that information actually is. I still believe that interactive advertising is more compelling than display advertising, but the Facebook execution of it doesn't make me want to participate.
I think it may be the structure of the question. A thumbs up/down makes me wonder what exactly I'm rating and who that information is going to. Does thumbs up mean I'm telling Facebook that I want to see more of the ad? Or does it tell the advertiser that I want to see more of the ad? I think Facebook needs to specific what I'm rating so that I want to give my feedback.
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